a dance of imagination

About L'affaire

Every fabric speaks for itself, and each product has its story to tell. Since 1980, L'affaire has been narrating beautiful stories with intricate embroidery, graceful handloom, and bewitching artwork. Under the nurturing guidance and inspiration from Paulji (Satya Paul), L'affaire began an incredible journey full of textiles, looms, threads, prints, and ink. Every single creation crafted with attention and love.

L'affaire has an incredible range of stoles, scarves, and sarees that are an amalgamation of traditional and contemporary. In the past four decades, L'affaire has changed the way people look at fabric, with innovative designs and mastery over colour palettes. People have admired the intricacy, created traditionally and combined with today's trends and patterns. It has been acclaimed for the blend of brilliance in every inch of fabric and is lauded worldwide for its exquisite orchestration.

Our Story

The seed for L'affaire was sown 40 years ago, from then on it began sprouting and flowering in myriad colours of love and grace. We at L'affaire draw inspiration from the great Indian textile heritage and attempt to revive forgotten techniques through innovative ideas. 

A Dance Of Creation

If we were to put down dates and days, it's been over four decades since L'affaire began this lyrical journey, this evergreen romance with textiles, this expression of our deepest spiritual longings through looms, threads, prints and ink. With each creation, L'affaire felt inspired at every step to continue this journey of light and colour, form and texture, silk and songs.

A Dance Of Imagination

At L'affaire, dressing becomes a medium to connect the individual to the universe, through silken threads, the light in one's heart to the light of the Sun.

A Dance Of Life

It has been a non-stop celebration of grace and profound respect for Indian textiles. The confluence of traditional and contemporary. The inspiration that holds everything together is the source, arising from the source and yearning to return to it.